is heart and central operating system to the creative.  It’s what gets you through each day.  High or low, rain or shine, passion holds it together.

You can’t fake it.  You either are, or you’re not.  Don’t force what isn’t real.

Find what you —

Passion

because in fact, if you do you don’t work a day in your life.  To smile even in pressure knowing that magic runs in your fibres, willing to —

Love

it all.  You have nothing, and everything to lose.  So you push the limitations of what’s possible.  Play on the front lines and disregard “can’t” as an option.  “Can’t” is just —

Risk

and yet a way to navigate each day because life’s far too short not to have a laugh.

Find the balance, Professional and Fun, and create the best product possible. For it is in fun, the best emerge.

Silliness